Saturday, April 18, 2009
I was watching the inaugural match of the 2nd edition of the IPL. During one of the commercial breaks a new "Lifebuoy" commercial was aired. I was initiated to evidence based medicine quite early in my life, blame it on my Father. All products avaiable in the market probably would have gone through a stringent series of pre-clinical and clinical studies. It takes a lot to get a pharmaceutical product into the market. I am amazed that Unilever has resorted to advertisements that claim that children who use Lifebouy are healthier than children who use other soaps! Wow.